Three colleagues walk in to a bar, (to collaborate…)
The first one says, “We need to hit this one out of the park.”
The second one says, “Yes, but we need to stick to our budget and time frame.”
The third one says, “Man, I just love this new parking app…”
The key to excellent collaboration is to get a broad sampling of stakeholders and dreamers, to get to know and appreciate their worlds and to share your world and insights clearly. Doing this efficiently and accurately is what design thinking achieves.
They are searching for a new service to offer their clients; not new language to dress up something they already do or some variation of something they are already doing, this will be something new. They are a good team with a shared vision which they review and tweak frequently. They realize that the time is now. They have a successful and unique service to which they can add economies and improvements, but also are aware that their competition is now developing a similar service and is most likely working on economies and improvements. This market is not fading, just getting a little more crowded.
So how shall they go about making the next big thing?
They will do research, they will listen, they will ideate, they will listen, they will assemble more stakeholders, they will listen, they will listen some more, and then begin to solve.
They don’t start with, “What will we do?” They start with, “Why are we doing this?” They use problem framing techniques to make sure their effort is directed at the right people. Who are these people? What do they need to be delighted and not just served? Starting with that “what” and backtracking to create the need leaves success open to the ability to predict behavior; a strategy as problematic as predicting the future. They won’t be caught out with a solution looking for a problem.
They then ideate based on this research, not internal speculation. They get out and talk to people. They ideate with a fresh group consisting not only of designers but stakeholders from all parts of their organization and, when possible, real users.
They will then present ideas to more stakeholders, using lo-fi prototyping to beta the best ideas, listening to the feedback. They use “think aloud” testing and stakeholder critiques to solidify concepts to pursue. Exploring roadblocks and objections and addressing them now, before they commit to a solution, ensures they will hit their target.
Three men walk out of a bar…
The first one says, “We have different outlooks on life, I expect to learn great things from you.”
The second one says, “Let’s take some upfront time to do our research right.”
The third one says, “Man, I just love the way this bar is laid out…”
To innovate means to make something new. Maverick Innovation Lab moves businesses forward through facilitated ideation workshops using proven design-thinking principles to produce fast, actionable and innovative results.