Winter in Wisconsin: the Maverick Innovation Lab is decorated for the holidays, with the twinkles of green, red, silver, and gold shimmering through the space, and the scattering of whiteboards on the walls await fresh ideas. Guests buzz (pun unintended) around the table of samples provided by the innovative Twisted Path Distillery, while crab cakes and other delights are savored, courtesy of ZIN; a Delafield gem of culinary deliciousness.
The usually open space has been occupied by chairs, reserved for the exclusive fifty attendees, and all eyes are on the Lab’s guest speaker: renowned innovator and Chief Observation Officer of Observation Tower LLC, Craig Schiefelbein.
Schiefelbein kicks off the Lab’s first M!L Talk. The M!L Talk Series has been created to provide an ongoing thought-leadership series where experts are invited to offer thought-provoking material on innovative thinking as well as 21st century business topics and trends. Schiefelbein is author of “Get Out of I.T. While You Can,” the co-founder of Paragon Development Systems (PDS), and Chief Observation Officer of Observation Tower LLC. A perfect example of the power of innovation and perseverance, Paragon Development Systems began “in a basement, with loose change,” and with continuous change and innovation, has grown in its industry. This M!L Talk event, “Inspiration to Innovation,” highlights such ideas as innovation is not synonymous with invention, worry leading to failure (so don’t do it!), and a play to win attitude over play not to lose.
Huge thanks to M!L Talk Series Sponsor, Vrakas CPAs & Advisors – an accounting and business consultant firm in Brookfield that assists corporations in taking away financial unease to allow managers to concentrate on servicing their customers and running their businesses.
Thank you to M!L Talk partners and sponsors:
Surefire Data Solutions – a technology company in Brookfield that is helping organizations that are data rich and information poor operate smarter with the Qlik Platform.
Twisted Path Distillery – an organic distillery in Milwaukee that produces amazing spirits and innovative recipes.
WayHome – a team of personal drivers that get both you and your car home safely, so you can enjoy a night out – worry free!
To innovate means to make something new. Maverick Innovation Lab moves businesses forward through facilitated ideation workshops using proven design-thinking principles to produce fast, actionable and innovative results.