Like most inspiration, Maverick was founded in 2011 as a result of an idea grounded in personal experience. Seeing how design thinking transformed the product development cycle for engineers, Tom Price, Jr. and Paul Decker realized the application of design-thinking principles could benefit almost any business function. This insight led to building Maverick Innovation Lab (M!L) in Delafield, Wisconsin to help others achieve results using proven design-thinking methods.
The M!L’s mission is to support businesses and organizations by offering progressive tools that allow them to compete in their market and achieve excellence. Understanding today’s business realities, the M!L is continuously looking to expand our network of corporate members who can assist the M!L in working with clients to improve product and process development, optimizing 21st century technologies, to bring cost-effective, faster-paced innovation to each project and process. So if your organization shares our quest for learning new ways of doing things, we would welcome an introduction.