Like most inspiration, Maverick was founded in 2011 as a result of an idea grounded in personal experience. Seeing how design thinking transformed the product development cycle for engineers and improved processes, Tom Price, Jr. realized the application of design-thinking principles could benefit almost any business function or complex problem requiring a diverse group of stakeholders to collaborate. This insight led to building Maverick Innovation Lab (M!L) in Delafield, Wisconsin to help others achieve results using proven design-thinking methods.
Over the past 6 years, the M!L has worked with variety of organizations challenging the status quo. From local to global, from nonprofits and education to technology to industrial manufacturing, we’ve worked with PEOPLE to drive innovation through people-powered design thinking.
Today, the M!L continues to focus on our mission to support businesses and organizations by offering an innovation platform with progressive tools that allow them to compete in their market and achieve excellence. Understanding today’s business realities, the M!L is continuously looking to expand our network of Mavericks who can assist the M!L in working with clients to improve product and process development, optimizing 21st century technologies, to bring cost-effective, faster-paced innovation to each project and process.